Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today’s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today’s online world.
Quotes To Remember:
“The main thing is making sure you have a rock-solid website.”
“The more enticing you can make the title and description, the better the chance of getting a click.”
“With SEO, link building is just part of the equation.”
“Set and forget is the biggest issue with pay-per-click campaigns.”
“No matter what you do, you’re working with people.”
What You’ll Learn:
- Pointers on Getting Leads through Digital Marketing
- Ways to Get More Organic Traffic from Google
- Best Strategies to Get Paid Traffic
- Facebook Ads vs. Google Ads
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
How to Win Friends and Influence People by Dale Carnegie
The ONE Thing by Gary W. Keller
The Compound Effect by Darren Hardy